GDPR: The Elephant in the Room

General Data Protection Regulation (GDPR) is the latest framework prescribed for the collection and usage of personal information of any individual within the European Union effective 25th May 2018.

Marketers need to be aware of the rules as well as make sure they are in compliance with them. This eBook lists down key considerations for Marketo users who are trying to comply with the new GDPR rules.

In this eBook you will learn how to:

• Assess the Impact
• Update Forms/LPs to comply with Opt-In Functionality
• Double Opt-in
• Account for Scenarios to manage consent
• Create a subscription preference center
• Enable Cookie Notices
• Document processes
• Assess and understand usage of Marketo
• Whitelisting Campaign